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Posted by on Nov 21, 2007

Korean online and cellphone use

I am linking to an article from the Chosun Ilbo, which is being linked to by one of my favorite blogs, Gusts of Popular Feeling, but some of these statistics are literally amazing and have great significance for those organizations that wish to establish themselves in these areas.

“The ebb of email is confirmed by a diminishing trend in pageviews, a tabulation of frequency in service used by email users. Daum Communication, the top email business in the country, saw its email service pageviews fall over 20 percent from 3.9 billion in October last year to 3 billion in October this year. By contrast, with SK Telecom, the nation’s No. 1 communication firm, monthly SMS transmissions skyrocketed over 40 percent in October from 2.7 billion instances last October. Cyworld, a representative mini-homepage firm, witnessed its pageviews multiply over 26-fold from 650 million instances in October last year to 17 billion in October this year. “

The above sort of signals the fall of email (at least as regards to service-related issues) and the rise of SMS (Short Message Service) transmissions (cellphone). Anybody who has spent time in Asia is not surprised by this.

“According to a recent study, Korean teenagers aged between 15 and 19 send an average of 60.1 text messages a day. That works out to nearly 2000 text messages a month. What’s more, the trend appears to be increasing…”

Yes, that is right, 60.1 text sent messages per day. So, if you are looking to create a digital presence in Asia, you better incorporate a strong SMS presence.

These statistics are confirmed by a recent study done by OCLC regarding online use in the US, UK, Germany, France, Canada, and Japan.

By the way, the image is the cellphone I had in Korea; I didn’t send anywhere 60.1 text messsages the entire time I was there.
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