Current Project

Marlene Dietrich’s View of the World (as filtered through Mercedes Benz and Elton John)

I love this song. Marlene Dietrich pulls a lot of Teutonic emotion out of her limited voice, rich and frail at the same time. It is full of nostalgia and I do hope you enjoy it as you idle over a cup of coffee on a rainy morning.

MP3-Marlene Dietrich-Falling in Love Again

It also reminded me of a commercial from the late 1990s that I really did enjoy. It used some of this version to evoke a sense of nostalgia for Mercedes as passed down over the years. It is brilliant advertising, pure and simple. You didn’t care about the car as much as you did your past.

[youtube=http://www.youtube.com/watch?v=ZlhLrzgDlx0]

It evokes everything you want. Community. Nostalgia. Melancholy (in the right amount.)

For those fans of commercials from the 1990s, who doesn’t remember this little gem? This single-handedly embedded Rocket Man into my heart and world forever. Once again, it embraces nostalgia, the warmth of home, all that is good. I don’t have any children, but I have been in a plane in the middle of the night (often) and stared out the window and wondered when I would see my wife again. Everything simplifies away from home and you operate under one maxim to guide your thoughts and deeds. Get back home.

[youtube=http://www.youtube.com/watch?v=kHVCRGOlHG4]

I actually felt bad about the quality of audio and video of the above so I will give you the real thing. Rocket Man is indeed a classic and indeed it is going to be a long, long time. Go ahead and download; left click to listen, right click to download.

MP3-Elton John- Rocket Man (I Think It’s Going to Be a Long Long Time)

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About Author

My name is Michael Sean Gallagher. I am a Lecturer in Digital Education at the Centre for Research in Digital Education at the University of Edinburgh. I am Co-Founder and Director of Panoply Digital, a consultancy dedicated to ICT and mobile for development (M4D); we have worked with USAID, GSMA, UN Habitat, Cambridge University and more on education and development projects. I was a researcher on the Near Futures Teaching project, a project that explores how teaching at The University of Edinburgh unfold over the coming decades, as technology, social trends, patterns of mobility, new methods and new media continue to shift what it means to be at university. Previously, I was the Research Associate on the NERC, ESRC, and AHRC Global Challenges Research Fund sponsored GCRF Research for Emergency Aftershock Forecasting (REAR) project. I was an Assistant Professor at Hankuk University of Foreign Studies (한국외국어대학교) in Seoul, Korea. I have also completed a doctorate at University College London (formerly the independent Institute of Education, University of London) on mobile learning in the humanities in Korea.

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