Group identity and netography: Kozinet and Community
Michael Gallagher I am personally enamored of Kozinet’s “Understanding Online Culture” as it seems a great primer for understanding research into online culture. I think it helps debunk, or at least put…
I am personally enamored of Kozinet’s “Understanding Online Culture” as it seems a great primer for understanding research into online culture. I think it helps debunk, or at least put…